Out Of This World Creative Competition
XCOR IS LOOKING FOR CREATIVES THAT ARE OUT OF THIS WORLD: AGENCIES HAVE THE OPPORTUNITY TO WIN AN ASTRONAUT TRAINING MISSION WITH US IN THIS GLOBAL CHALLANGE WHERE CREATIVE WORLDS COLLIDE!
XCOR Space Expeditions is offering people around the world the chance to experience space firsthand. We will soon be sending participants into suborbital space on a life changing adventure. Aboard our spacecraft, Lynx, they will get to see Earth in a way that only a few have before. Space has always been a frontier that captured the imaginations of people around the world, and now that dream is becoming a reality thanks to a reignited drive to explore.
In preparation for these trips, XCOR also offers training missions for future astronauts. These range from missions in fighter jets, to g-force training in centrifuges, to parabolic microgravity flights. One of these exciting trainings is the G-Force Flight Fighter Trainer. The L-39 Albatross is a single engine, tandem seat jet trainer. This high performance jet is ideally suited to prepare for the space flight in the XCOR Lynx. Our pilots all have extensive professional experience in flying F-16’s in the Royal Netherlands Air Force, which guarantees the highest possible quality and safety in the cockpit. Learn more about our training missions here.
DO YOU HAVE WHAT IT TAKES?
In order to offer these exciting flights into space to even more people, XCOR has partnered with various internationally recognized companies including KLM, Unilever and Philips, just to name a few. While not everyone can afford a flight just yet, these commercial partners have purchased groups of tickets and training missions to give away in various forums, including internal competitions, raffles, public campaigns and more. By taking advantage of this opportunity, these companies were able to drive brand recognition, sales and publicity. They not only were advertising competitions, but also inspiring people both internally and around the world. It takes great creative teams to successfully develop these worldwide campaigns that involve and excite so many people and you, as a creative agency, have the opportunity to do just that. The experience of being in space is one that is hard to capture if you have not been there to see the immense beauty, feel the weightlessness, and take in the uniqueness of the opportunity of a lifetime. To convey this to a global audience takes skill and finesse and an ability to tap into that inherent drive to explore that lives within us all. If you believe you have what it takes to accept this challenge, then we look forward to seeing what you can develop.
CREATE A CAMPAIGN THAT IS OUT OF THIS WORLD AND GET AN OPPORTUNITY TO GO ON AN ASTRONAUT TRAINING MISSION WITH US!
The first step in the process is brainstorming and creating a potential marketing campaign for one of your corporate clients. Share this competition with your whole network and utilize your full potential, as this is where creative worlds collide! The possibilities of what your affiliates can do are endless and only limited by imagination. After coming up with a plan, XCOR Space Expeditions will help to pitch it to the client. All of the creative plans will be evaluated by our team of judges and the winner of this exciting prize will be chosen shortly after the deadline. If you are the agency behind the winning creative mind you win an exciting training mission with us - an experience out of this world!
CREATIVE WORLDS COLLIDE IN THIS GLOBAL CHALLANGE!
We contacted several creative agencies worldwide. Only the best of the best get a chance to take part of this competition. Each agency has a vast network of creative thinkers in each region of planet earth. We challange each agency to contact clients in each region they are active in. Our jury consists of an XCOR-, a KLM-, a Philips- and a Luminox member and will assess your creative idea. Because we already had successful campaigns, we exclude the following industry categories as they collide with current partners of XCOR:
Beer, Watches, Male grooming and Airlines.
PAST EXAMPLES OF SUCCESSFUL CAMPAIGNS
KLM bought a group of tickets and used their “Claim Your Place In Space” campaign to advertise their brand. They succeeded in getting people excited about not only traveling with them nationally and internationally, but also galactically. The Royal Dutch Airline developed a competition for one of their tickets in which they sent up a high altitude balloon in the middle of a desert and had people try and predict where it would land. This brought together teams and individuals who worked tirelessly to develop strategies for guessing and garner support for their prediction. On April 22nd, its ascent was followed live online by a worldwide audience. This innovative method of giving away a ticket, and the campaign that went along with the competition, earned the creative team behind it a Cyber Lion at the Cannes Lion Festival in 2013. By getting people involved and excited, KLM generated incredible publicity around the world.
Philips’ Space Challenge and advertising campaigns, pair the futuristic opportunity of going into space with their newly unveiled, futuristic razor, the Series 9000. In ads around the world they have been showing off “the best shave in space” and the precision that comes along with their new product. Their various campaigns and competitions are not only getting people involved with the brand, but are truly demonstrating the technological and innovative capabilities of their products to the world.
“Nothing beats an astronaut, ever” was the tagline of the Axe’s Apollo campaign in early 2013.The campaign, Axe’s largest ever, offered people in more than 75 countries, the chance to take part in the AXE Apollo Space Academy. Over 100 lucky winners were sent in December 2013 to the Spacecamp in Florida and subsequently, over twenty top recruits will go to Spaceport Curacao and will be rocketed into suborbit in the XCOR Lynx spacecraft. The campaign showed off how their products could make any guy as cool and attractive as an astronaut. In doing this they not only got people interested about the chance of winning a ticket, but also the way in which buying Axe products could make them just as lucky.
HOW TO APPLY
If you are interested in participating in this amazing competition please email OOTW@xcor.com with your name, contact info and the creative agency you are associated with. We will then be in touch to answer any of your questions and help with the process. We can’t wait to work with you and see what you come up with.
GUIDELINES OF COMPETITION:
- At least ONE ticket in the campaign
- At least ONE space training in the campaign
- Show creative concept
- Show media mechanism
- The following categories are excluded: Beer, Watches, Male grooming and Airlines.